New era begins at Princeton Speedway

‘Kids Night’ set for May 3 season opener:  Good weather is on the way and soon engines will be revving once again on the Princeton Speedway,  which enters a new era this 2013 season.

A new operations team is in place this year with local attorney Scott Berry serving as president and Tim Siercks as the chief executive officer. Both are owners of the entity leasing the track, along with Tim’s mother Leanne.

Scott Berry of Berry Law Offices is teaming with Tim Siercks to operate the Princeton Speedway this season.

Scott Berry of Berry Law Offices is teaming with Tim Siercks to operate the Princeton Speedway this season.

“Tim’s family is a race family, with racing going back to his grandfather. They’ve been racing on that track for generations. So the way that we have the partnership set up is he is going to control the track back to the pits. I’m going to take care of everything on the grandstand side – spectators, vendors, that type of thing.”

Berry’s side of the relationship is fostered with him also holding the job as president of the Princeton Area Chamber of Commerce.

“I think the track is essential to keeping Princeton vibrant. I think there’s a lot of revenue that comes into this town as a result of the track,” explained Berry.

The 2013 opener will be Friday, May 3, which will also be “Kids Night/Meet the Drivers Night” at the track (7 p.m. start), with inflatables and other activities for the younger fans. A flyover is also planned to kick off the night’s action. Vendor booths will be added to the side areas, with merchandise shaded toward the racing target audience.

Friday nights in Princeton will once again draw fans to the Speedway for a full schedule of racing. The Princeton Speedway is billed as “The Fastest Quarter Mile on Dirt.”

Friday nights in Princeton will once again draw fans to the Speedway for a full schedule of racing. The Princeton Speedway is billed as “The Fastest Quarter Mile on Dirt.”

The 4-H clubs will still be offering their food stand on race nights. In addition, the Finish Line restaurant will take care of a full alcohol license at the track, along with offering wide-ranging food choices for the fans.

“Kids Nights” will also be hosted June 21, July 19 and August 23. “Armed Forces Night” will be May 17. Racing will be held in conjunction with major dates on the calendar (May 24 for Memorial Day weekend, June 14 with the Rum River Festival and July 5th for Independence Day weekend). The WISSOTA season championships will be run August 30 and the season wraps up with the September 20-21 “P-Town Showdown.”

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